Keywords For Ad Buyers: Pay Up E-Tailers also are researching how visitors navigate their sites and are working to better convert them into long-term customers. One way: customizing the more...

Nonconverting Keywords and the Search Continuum, Part 1 Searchers who ultimately purchased a product online conducted some 13 searches before ever making the purchase more...

Keyword Price Dip Reveals Seasonal and Industry-Specific Volatility Keyword prices dropped an average of 3 percent in January after the end of the 2004 holiday shopping season, but prices in certain vertical categories fluctuated even more dramatically more...